Cookie Policy

1. Your choices

On your first visit, a banner lets you accept all, reject non-essential, or customise your choices by category. The website works fully either way; rejecting cookies never blocks you from browsing, enquiring or booking.

Website statistics (below) are on by default, because the law allows statistics used only to improve a website without asking first, provided you can switch them off. Choosing reject non-essential leaves them on; to switch them off, open the cookie settings and turn Statistics off. Everything else is off until you choose to turn it on.

You can change your mind at any time using the cookie settings link in the site footer. Changes apply from the next page straight away.

Your choice itself is remembered in a cookie (see Essential cookies below), so we do not have to ask you on every visit.

2. Essential cookies

These make the website work and are always on. They do not track you across other websites.

• Consent record (names starting cmplz_, set by our consent tool, kept for up to 1 year): remembers whether you accepted or rejected each cookie category.
• Form submission marker (set by our form system when you submit a form, kept briefly): remembers that you have just submitted, so you see the confirmation message and duplicate submissions are prevented.
• Spam protection (Cloudflare Turnstile, active on our forms): checks that submissions come from a real browser rather than a bot. It may set a short-lived cookie while making that check.

3. Analytics cookies

On by default; you can switch them off at any time in the cookie settings. We use them for one purpose only: counting how the website is used, in aggregate, so we can improve it. This is allowed without asking first under the exception for statistical purposes in the Privacy and Electronic Communications Regulations, provided you can object, which you can.

• Google Analytics (names starting _ga, kept for up to 2 years): counts visits and tells us which pages people view, how long they stay, which device and browser they use, the region they visit from and how they found us (for example a search engine or one of our emails). Google processes this data only on our behalf, under its data processing terms: we have switched off Google’s own use of it, it is not linked to our advertising, and the detailed visit records are deleted 14 months after your last visit. We look at totals and at common routes through the website, never at what one person did.

If you switch statistics off, none of this runs.

4. Session Recordings

Only active if you accept it (it is part of the marketing choice in the cookie settings).

• Microsoft Clarity (names starting _clck and _clsk, kept for up to 1 year): shows us heatmaps and recordings of how individual visitors move around pages, with what you type into forms masked, so we can see where the site is confusing. Because it records individual visits, it is not covered by the statistics exception. The data is sent to Microsoft.

5. Advertising cookies

Only set if you accept them. We advertise on Google, Facebook, Instagram and LinkedIn, and these cookies make that advertising measurable and more relevant.

• Google Ads (names starting _gcl, kept for around 3 months, plus Google advertising cookies set on google.com and doubleclick.net): records when a visit or an enquiry comes from one of our adverts so we know which adverts work, and allows Google to show our adverts to people who have visited this site before (known as remarketing). This is separate from our website statistics: our Google Analytics data is not shared with Google Ads.
• Meta Pixel (Facebook and Instagram; names _fbp and _fbc, kept for around 3 months): tells us when a visit or an enquiry follows one of our Facebook or Instagram adverts, and lets Meta show our adverts to people who have visited this site. The data is sent to Meta, who also use it in accordance with their own policies.
• LinkedIn Insight Tag (names including li_sugr, bcookie, lidc and UserMatchHistory, kept for between 1 day and 1 year): tells us when a visit or an enquiry follows one of our LinkedIn adverts, gives us anonymous statistics about the kinds of professionals visiting, and lets LinkedIn show our adverts to people who have visited this site. The data is sent to LinkedIn.
• Call tracking (CallTrackingMetrics): when you arrive from one of our adverts, the phone number on the page is replaced with a tracking number, so we can tell which advert led to your call. The call itself reaches us as normal. If you do not accept these cookies you see our standard number instead.

6. CRM tracking

Only active if you accept it. Our customer relationship system, SuperOffice, uses a tracking script that can connect your visit to your contact record once you have submitted a form. It shows our sales team which equipment pages you have looked at, so that when we call you back we already know what you are interested in.

7. Maps and videos

Some pages embed content from other companies, which can set cookies of its own:

• Google Maps on our contact and services pages. The map only loads after you accept it; until then you see a placeholder, and a directions link that works without any cookies.
• YouTube videos in our resources library. On a video’s own page the player loads straight away, so the video can be watched and can be found in search results. It is YouTube’s privacy-enhanced player, which sets no cookies until you press play, but loading it does connect your browser to YouTube (part of Google). Pressing play starts YouTube’s own player, which may then set YouTube cookies. Videos anywhere else on the site only load once you click them.

8. Managing cookies in your browser

As well as the banner and the cookie settings link, every browser lets you view, block and delete cookies in its settings. aboutcookies.org explains how for each browser.

Bear in mind that blocking all cookies in your browser also blocks the essential ones, which may stop the enquiry forms working properly.